Audi, the Progressive Partner to the Proteas, has unveiled the Audi Q5 Fast Track, a new development initiative aimed at unearthing the next crop of great South African fast bowlers. The initiative will be run in conjunction with Cricket South Africa (CSA) and will be the first to utilise state-of-the-art technology to assess and identify previously untapped talent from disadvantaged areas. The programme will be powered by a fleet of Audi Q5s which will be taking Audi’s ‘Bowling Lab’ technology to locations around South Africa over the coming month.
The team tasked with identifying and unlocking the potential of talented young bowlers will be made up of some of the most prominent individuals in South African development cricket. They will be led by ex-Protea speedster and development guru Mfuneko Ngam along with CSA appointed coaching experts including former Proteas Bowler Victor Mpitsang.
The initiative will be enabled with a fleet of Q5 vehicles that will transport the bowling lab around the country in search of fast bowling talent.
On the 19th September 2017, Audi launched the Audi Q5 Fast Track at Wanderers Cricket Stadium. The panel discussion was facilitated by Derek Alberts, and included Trevor Hill, Haroon Lorgat, Mfuneko Ngam and Corrie van Zyl.
Media were given the opportunity to try out the Audi Bowling lab and challenge themselves to give their best bowling delivery where their speed and accuracy was tracked and instantaneously replayed for them using innovative technology.
The Audi bowling lab has been created using the same technology that the Proteas team use to train with. The inflatable tunnel with a state-of-the-art PitchVision mat under the pitch is able to analyse a participants bowling delivery in real time. It measures speed, line, length, deviation, hawk-eye trajectory and feedbacks the data to a screen and includes an instant video replay.
The bowling lab was originally created as a fan engagement activation within stadiums at international cricket tours, how ever Audi and CSA have found an opportunity to take the bowling lab out of a traditional cricket space and put it to good use in order to unearth South Africa’s next crop of fast bowlers.
The Audi Q5 Fast Track will utilize the Audi Bowling Lab through a national fast bowler talent search to drive coverage and awareness of Audi’s involvement in cricket outside of traditional touchpoints. The campaign used to launch the new Audi Q5, will identify and unlock the potential of future bowlers through the progression and technology of the bowling lab.
The fast bowling initiative, entitled the Audi Q5 Fast Track, implies that kids will be able to fast track their development and be seen by talent scouts, an opportunity they have not received before.
Through state of the art technology, Audi is aiming to identify and unlock the potential of South Africa’s next crop of pace bowlers.
Now is calling for South Africa’s next generation of great fast bowlers.